NIKO LIFE, which has over 750,000 followers, has started accepting pre-orders for its new reed diffuser, its first original brand, BONUQUE.

"BONUQUE" is the first original brand of "NIKO LIFE" that promotes things and experiences that enrich our lives. We are taking pre-orders for "reed diffusers" that not only have a satisfying fragrance but also have the interior design element of brightening up the space just by placing them.

Through trial and error with over 750,000 roommates (nickname for followers on social media), customers can choose from three scents that have been selected as "scents that will be loved for a long time by a wide range of people of all ages." The official online store will also open on June 6, 2024, and advance sales will begin.

Reed diffuser scent types

• Sales price : 12,900 yen (tax included)
• Capacity : 150ml, 6 fiber sticks
• Product size : Diameter approx. 160mm, height approx. 250mm
• Fragrance duration : about 1.5-3 months
• How to use : Remove the bottle cap, insert the included sticks, and use to spread the scent. The amount of fragrance spread can be adjusted by the number of sticks used.
• Sales start date : Advance sales (reservations) will begin on June 6, 2024
• Expected delivery date : Mid-August *Shipping schedule subject to change
• Official Information
• Online Shop: https://bonuque.co.jp/
• Official Instagram: https://www.instagram.com/bonuque.official/
• Official LINE: https://lin.ee/TLw1GER

The world that BONUQUE aims for and its brand message

Brand Director NIKO LIFE

A new form of product development realized by the self-care brand "BONUQUE" created together with over 750,000 roommates

“BONUQUE” is the first original brand of “NIKO LIFE,” a social media account mainly on YouTube and Instagram that posts videos that capture a part of everyday life (lifestyle) as “a lifestyle Vlog (Video log, a genre abbreviated as Vlog) of a former office lady who loves her home too much.”

"NIKO LIFE" currently boasts over 750,000 followers on social media, mainly women in their 20s to 40s who aspire to a "careful lifestyle." The number of followers on social media is over 750,000 (※), and the YouTube channel has been viewed 53.9 million times in the three years and one month since its launch. In particular, the video on morning routines has been viewed a total of 3.27 million times.

After living every type of lifestyle for about three years, and continuing to search for methods to improve quality of life (QOL), NIKO LIFE arrived at the answer: "fragrance" that brings a sense of fulfillment to any space.

To enrich furniture and miscellaneous goods, sense and experience are required, but I want to deliver fragrances that enrich the space even without such techniques. And through the crafting that I loved most since I was a child, I want to give back to the people who supported me through my many setbacks and failures. With this in mind, NIKO LIFE has launched a new brand, BONUQUE, and will begin selling its first original product, reed diffusers.

The protagonists of the new brand "BONUQUE" are not only the product developer "NIKO LIFE", but also all the SNS followers who support us. We nicknamed the SNS followers of "NIKO LIFE" "roommates", with the meaning that they are friends who are close but not too close, but who are also friends who create a wonderful living space together.

BONUQUE thoroughly explored the brand and products that over 750,000 roommates truly wanted, and after nearly two years of development, it is finally on sale. Together with the roommates who have supported us thus far, and future fans who empathize with the brand concept, we hope to cherish this "new form of product development" that will help us grow into a self-care brand that can be used worldwide.

*The story of how the brand was launched is summarized in "NIKO STORY." Please take a look at this as well.

Aiming for a sustainable future, BONUQUE is working to protect forests.

BONUQUE's brand value is to "co-create sustainable creativity" with each and every person who shares the brand's vision in order to foster a better future.

In order to create these values, we will donate a portion of our product sales to forest conservation organizations and will work to protect forests, including the wood used in our products, in order to aim for "sustainable creative activities."

About the Japan International Forestry Promotion Center (JIFPRO)

The Japan International Forest Promotion Center (JIFPRO) is a public interest incorporated foundation under the Cabinet Office that is working on forest conservation and regeneration overseas. In addition to conducting surveys and research on forests in developing countries, disseminating and spreading information on forest regeneration techniques, training human resources, and supporting reforestation projects, the organization is committed to passing on the rich blessings of forests to the next generation through a variety of activities, including improving the livelihoods of people in developing countries who live in harmony with forests and eliminating poverty.

*Click here for the Japan International Forestry Promotion Center (JIFPRO) website (link to external site).

Future outlook

BONUQUE is also developing an oil-in-mist product as a new fragrance item that will be released after the reed diffuser. We are also considering opening a pop-up shop, and hope to increase the opportunities to meet roommates and people who will become fans of the brand.

In order to develop into a global self-care brand, we aim to expand our sustainable product lineup that will be loved by many people, and we plan to take action to raise awareness of the brand and products. More details will be posted on our online shop and official Instagram account.